I remember the moment I first became aware of WikiLeaks.org. Admittedly, I was a bit behind the times and had heard nothing of the site or its bizarre founder, Julian Assange, until one unassuming night as I sat down to watch the Daily Show. Jon Stewart told me about the 250,000 new leaks and the potential ramifications, all the while playing it cool and keeping an air of sarcasm, but I did not find the issue at hand to be quite as common.
The power of the internet compelled me and I hopped online to find some shocking reports: Assange is a terrorist, a cyberpunk revolutionary, a dangerous and powerful hacker who was breaking the game of government by publishing classified documents. This was big. Bigger than big. My immediate reaction was one of nervous fear that America would be exposed for a lying, scheming, two-faced mafia, and the foundation of international diplomacy would crumble.
But then some time passed and the world kept turning and I got to thinking. I read up and poked around and let my thoughts settle, and eventually, I came to a very clear and definite conclusion: Julian Assange is not as important as the media says he is.
There is a tug-o-war out for Assange's soul at the moment, half the journalistic world claiming him to be the glorious bringer of transparency and clarity to the masses, and the other half condemning him as an evil and twisted man who should be arrested on numerous accounts.
Where he has made a contribution to the digital world by establishing such a controversial website, and that is not to be overlooked, Assange is little more than the Post Secret of international government whistle blowers, trafficking the information of others for the public's amusement with no actual contributed content of his own.
That sounds bitter, but it shouldn't. I have nothing against Assange, in fact, with a little perspective, I now think what he's done with WikiLeaks is good, but that hardly makes him a villain or a revolutionary. Assange and WikiLeaks are just another media button that will soon be reduced to yesterday's news, a faint “remember when” on minds of just a few of the more informed, the Sega DreamCast of the information age.
Let's be clear, the internet has been around for a while, but it hasn't quite yet figured itself out. It has always been about information, but how that information is posted, how it is ingested, and what it has been about has continued to evolve over time. The transformation from file share to email to web browsing to Google has trended users in the same constant direction, but it was the advent of sites such as Facebook and celebrity blogs and Wikipedia (along with it's millions of micro spawn wikis, including everything from video games to beer to Fur) that the seeds of WikiLeaks were planted; a one stop shop for government secrets.
An organization like WikiLeaks was an inevitability, and though it was Assange who made the first move, it will certainly not be the last. Already, there are dozens of followers, becoming ever more specific. Projects like the OSA Parallel Archive system allows users to volunteer in sorting and posting recently declassified documents for public viewing. Leak sites are becoming more specific, such as Brussels Leaks, specifically targeting the European Union, or the ever growing TradeLeaks, applying the same model to the commerce world. Daniel Domscheit-Berg, one of Assange's former deputies, has even branched off to start his own site, Open Leaks, which aims to refocus the idea behind WikiLeaks into a safer, more open source community. WikiLeaks is already becoming obsolete at the speed of broadband. Edwin Birdsong was relevant for a while too, but in the long run, he only matters in relation to Daft Punk.
But let's set that all aside. Let's imagine for a moment that there will never be another website like WikiLeaks from now until eternity, and that it was a holistically original idea to begin with. Surely, now Assange is the supremely relevant, nay, undeniably important, right? Conditionally, the best I can do is a solid “sort of”.
The truth is Julian Assange and WikiLeaks would be worthy of opinion would it be that anyone took the time to actually read through the documents that are being posted. The term “WikiLeaks” is a hot-word that is pretty well recognized these days, but to many millions of Americans, the name Julian Assange still means nothing. Furthermore, of the people who actually do know of Assange, fewer still have actually read a single post off of the WikiLeaks site.
As intriguing as the information may be, the general populous is, quite frankly, disinterested in sifting through thousands of text wires and it always will be. In the modern click happy, link euphoric age, instant gratification reigns supreme. I would imagine the percentage of people who are now more informed thanks to WikiLeaks to be quite low.
The page rank for WikiLeaks is a meager digit, plopping in just barely under 19,000 with a United States traffic ranking of just under 300,000. The Onion is just over 700. In fact, legitimate news sites such as CNN and BBC trumped it across the board by extreme margins. It wasn't until reducing the search to C-SPAN that the numbers from the WikiLeaks traffic even made it on the same chart. People are way too interested in Warcraft and baseball to even care about some little old war crimes, and when they do actually take a time out and focus on some scandal, Alexa calculates their average time spent at WikiLeaks to be a stingy 42 seconds. That's not even enough time to take a leak, much less read one online.
The infamous video of reporters being gunned down by an Apache helicopter has 11 million views on youtube (let's be generous and give it 12 with all of the re-posts). The Auto Tune the News videos have a collective 255 million. Lady Gaga has 8 music videos that each have more hits than the helicopter footage (the Bad Romance video alone has over 354 million hits). Even a fan video about how to look like Gaga in the Bad Romance video pulled in over 18 million hits. Where it's tough beat a pop star, it says a lot that the general web goer is over 20 times more inclined to watch politicians sound like T-Pain than be exposed to content of relevance from WikiLeaks.
So if internet surfers aren't flocking to WikiLeaks en mass, why all the rigamarole? It is fair to say that real global events have occurred and many of the higher-ups have found themselves in hot water because of some of the documents posted on WikiLeaks, but isn't it the fault of government that there were even skeletons in the closet to begin with? Political secrecy and its evolution is a much greater problem, and really the much more relevant one, yet Assange has been made to be an empowered scape goat to distract from the real issue; that most of the behavior on the part of the United States that is currently being exposed by WikiLeaks, as well as the behavior of other governments around the world, is plainly unacceptable. At the end of the day, everyone wants someone to blame for their problems, self inflicted or otherwise.
Assange isn't even a journalist. He didn't go report on government corruption, he didn't write a story, and based on the reactions of those in office, he certainly hasn't fabricated any leaks. All Assange has done is served as a webmaster and publisher, only using his discretion on what to post and what to throw out.
The United States government blaming Assange for the spot they're in because of the information posted on WikiLeaks is like LeBron blaming a referee for calling a travel after having taken 5 steps. The ref doesn't matter, and maybe his name gets in the paper the next day, but 10 years down the line, nobody will remember him, even as LeBron's legacy lives on. The moral in the WikiLeaks saga is simple: play by the rules and there's nothing to hide.









